CDEK Global
We protected the trademarks for an international logistics company
Case
About the client
CDEK is a company that ranks among the leaders in the Russian fast delivery market. The brand encompasses over two thousand order pickup points located in Russia and abroad.
Objective
To safeguard the company’s portfolio of intangible assets both in Russia and internationally.
Problem
The company updated its list of its services and expanded its business geography. Legal support was necessary for the smooth operation following the updates.
To ensure comprehensive brand protection, it was crucial to expedite the extensive process of trademark registration in Russia and beyond its borders.
How we resolved it
- Registered new trademarks for the company and selected the optimal set of classes under the International (Nice) Classification of Goods and Services within a tight timeframe.
- Extended the registration of the existing trademarks
- Conducted an evaluation of the new designations for their compliance with the requirements to register them as trademarks in the future
- Registered the company’s software products on an expedited basis
- Provided oversight and guidance to a Japanese patent attorney regarding the protection of the company’s intellectual property in Japan
- Prepared a well-reasoned response to the preliminary refusal and ultimately succeeded in registering the trademark in Japan
Result
We registered the company’s assets amounting to RUB 3bln. We efficiently renewed the existing trademarks and registered new ones both in Russia and abroad within a short timeframe.
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